Most Innovative Brands 2014
Incite, in partnership with AIP
Introduction
What is innovation? What role does it play in driving purchases? Which brands do consumers perceive to be most innovative? In this report, we are going to explore these questions and more.
Intuitively, we all know that innovation plays a huge role in driving purchases, but, oftentimes, intuitions can be wrong. Never one to be befuddled, Incite, the award-winning UK strategic research agency, undertook a study in 2011 and 2013 to delve into this topic.
Back then, the study was focused entirely on UK consumers, which was understandable, given that...